Defined Contributions Insights MagazineJuly/August 2008
Best-Selling Author to Speak at PSCA’s National Conference
Dr. Freiberg to address plan sponsors with motivational message.
by Kara Schappa
At this year’s 61st Annual National Profit Sharing and 401(k) Conference and Exhibition, PSCA will welcome special keynote speaker Dr. Jackie Freiberg. Dr. Freiberg, along with her husband, Dr. Kevin Freiberg, are among the most influential voices on the speaking circuit today.
Dr. Freiberg is known for her business savvy. She delivers messages that are power-packed with unconventional business best practices. You will walk away with sound business solutions and a passion to take action. She is passionate about equipping leaders, at all levels, with insights, ideas, and tools to kick-start their journey toward greatness. Dr. Freiberg is continually recognized for her insight, passion, and ability to equip leaders at all levels with innovative ideas to help turn up the volume on engagement, accountability, customer loyalty, and performance.
Dr. Freiberg and her husband are the authors of several books, including, “NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success,” “GUTS! Companies that Blow the Doors off Business-as-Usual,” and “BOOM! 7 Choices for Blowing the Doors Off Business as Usual.”
Dr. Freiberg’s topic at the National Conference will be based on the best-selling book she wrote with her husband, “BOOM! 7 Choices for Blowing the Doors off Business as Usual.” BOOM! is the result of studying the most innovative and unconventional businesses, notable leaders, and committed employees. Blowing the doors off business-as-usual is about ordinary people, at all levels, doing what it takes to be extraordinary.
One of Dr. Freiberg’s theories is that “there is a syndrome of dead people working;” people who are stuck in a routine with no passion for what they do. BOOM! offers seven choices that will help employees rejuvenate.
All of these messages are significant to plan sponsors like you. In terms of the defined contribution industry, it can be easy for plan sponsors to get bogged down in dull, boring, and ho-hum details. Dr. Freiberg advises to plan sponsors to take stock of the larger picture: to realize that with every pay check, not only are you building a nest egg for your own future, but you are helping other plan participants prepare for their retirement dreams as well.
Leaders, such as benefit administrators, are also helping their employees build a solid future for themselves by motivating them and encouraging them to participate in profit sharing and 401(k) plans. Dr. Freiberg emphasizes the importance of articulating retirement savings as a dream. This is significant, because these savings and investments will ultimately help Americans reach their goals for retirement, whether they want to travel the world or relax at a summer house on the shore.
Dr. Freiberg's speech will make you laugh and challenge you to stop making excuses. Her goal is to help business leaders create cultures where impassioned people come to work fully-engaged, knowing they are going to do something heroic.
At PSCA’s National Conference, Dr. Freiberg will inspire you to try new techniques and activities that will help you motivate your employees to accomplish their retirement goals and reach their dreams.
Kara Schappa is Editor for PSCA
PSCA’s 61st Annual National Conference will take place on September 16–19, 2008 at the Gaylord Opryland Resort Hotel and Convention Center in Nashville, Tennessee. To register to attend the conference and to view a complete agenda, please visit PSCA’s Web site at www.psca.org or call us at 800-255-2710