September 10, 2010

PSCA's promotion of 401(k) Day is one of the most recognized events focusing on the importance of saving for retirement through employer-sponsored defined contribution plans.  Each year, a special campaign is created by one of the best design departments in the financial industry, and a comprehensive program of participant education materials is offered free of charge to everyone.  PSCA members will have access to some extra materials.  Over the past years, hundreds of companies and thousands of plan participants have experienced special "days" focusing on the importance of saving for retirement and the benefits of saving in their employer's plans.

Once launched, the 401(k) Day campaign receives thousands of "hits" on the PSCA Web site and other Plan Sponsor or provider Web sites.  Press releases and articles support the initiative, and the sponsoring partners receive extensive medica coverage and recognition at PSCA events throughout the year.  The 2010 401(k) Day campaign will receive special attention with increased marketing support targeting specific national and vertical media.

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401(k) Day Sponsorship Package: $10,000

Benefits Include:

• Dedicate Web site for 401(k) Day featuring co-branding by sponsors
• Prime listing on all print and electronic communications
• Mailer to more than 2,500 Plan Sponsors and their companies promoting 401(k) Day
• Advertising campaign in PSCA and industry publications
• Promotion at all PSCA events, including the Midwest Regional Conference, Washington DC Public Policy Fly-In, the 63rd Annual National Conference, and other meetings and events throughout the year.
• Comprehensive public relations campaign
• Direct media links to PSCA 401(k) Day Web site
• Clone sponsorship possible for 457, 403(b), or other plans upon request