401(k)/403(b) Day Resources
PSCA has been providing annual 401(k)/403(b) Day materials to its member companies for many years, and companies that have used the materials have experienced positive outcomes. Promoting your plans with this free member benefit program helps break through the daily clutter and gets people to think about retirement in a different way.
In the past, 401(k) Day was celebrated the Friday after Labor Day, to play off the concept that "you start the week with Labor Day and end the week with Retirement." However, as focuses have shifted to holistic financial wellness, and companies want the flexibility to focus on retirement plan education when it best fits into the corporate calendar, we are now making the complete library of resources available to members to access at anytime. Chose the theme that best fits your employee population and meets your company's needs.
Financial Wellness Campaign
This campaign includes 5 complete modules that can be used in a weeklong financial wellness campaign, covering a new topic each day that will help participants get to a financially secure place in retirement. Alternatively, you may choose to roll out the whole campaign on the one day you set aside to be your company's 401(k) or 403(b) Day or spread the campaign throughout the year; whatever works best for your company. The campaign could also be done completely electronically and participants can learn at their own pace. The campaign provides e-mail banners and a link to a participant portal and employees can do all 5 steps, or just the ones most applicable to them.
The "5 Ways for a Secure Retirement" materials focus on Budgeting, Spending, Saving, Planning, and Sharing. Each topical area includes a variety of resources for your participants.
Please click here to access the promotional materials and participant portal.
PSCA thanks Financial Finesse and Voya for their contributions of materials and creative images for this campaign.
Great Moments in Retirement History - Pique your employees' interest in learning more about your retirement plan by using a little bit of humor.
Infographic style - Bright colors and thought-provoking chunks of information call attention to why an employee should save.
Dream like a Kid! - Nostalgic kid-themed images, with taglines including "Pedal to the Metal" and "Up, Up & Away"
Food for Thought - Brightly colored presentation of food-themed analagies
Taking you There - GPS/road map theme to show the journey to retirement
Making Wise Choices - Wellness theme linking lifestyle and investment decisions
You're in Control - Patterned after popular TV shows, segmented for three demographic groups: baby boomer (CSI style), Gen X (Simpsons style) and Gen Y (American Idol style), plus a Mythbusters quiz