“Broke Millennial” Author Erin Lowry Keynotes 2020 PSCA National Conference

With Millennials now representing the largest workplace demographic, the Plan Sponsor Council of America (PSCA), part of the American Retirement Association (ARA), is pleased to announce that Erin Lowry, author, personal finance expert and curator of the website brokemillennial.com, will be featured as a keynote speaker at the organization’s annual national conference. Lowry’s insights will help attendees understand how to take the unique challenges and concerns of Millennials into consideration with DC plan design, administration, and communication.

For more than a half-century, the Plan Sponsor Council of America’s annual conference has been where the nation’s retirement plan sponsors have connected with peers and thought leaders for ideas, insights and inspiration on a wide variety of topics, including 401(k) and 403(b) plans, non-qualified deferred compensation, and Health Savings Account plans.  This year’s conference will also feature unique insights on the implications and opportunities of the recently enacted SECURE Act.

PSCA’s 2020 National Conference will take place in New Orleans from May 14-15, 2020 at Hilton New Orleans Riverside.  

Lowry’s keynote presentation will provide insightful strategies on how HR individuals can better engage with the Millennial/GenZ cohort, including:

• Creative problem-solving ideas for company-wide initiatives that encourage all employees to take control of their financial lives and better understand company benefits.
• Understanding how these generations prefer to communicate as well as the financial obstacles in their paths.
• The powerful combination of using the right language and goal setting techniques.
   

“PSCA’s annual conference will help plan sponsors turn noise into music,” said PSCA President Marjorie Mann. “This year’s special focus on millennial finance reflects PSCA’s effort to support all plan sponsors. The impressive lineup of keynote sessions and other unbeatable features of the conference make it clear why this is the preeminent national conference in the retirement industry.”

Other conference features

Plan sponsor conference attendees will also have the opportunity to participate in a special preparatory session and to obtain the nation’s newest and most compelling credential designed exclusively for those professionals who work with workplace retirement plans, the Certified Plan Sponsor Professional (CPSP™) credential. Those who already hold the CPSP™ credential, as well as other professional credentials, can obtain valuable continuing education credits by attending the conference. More information on the CPSP™ Credential can be found here.

Information on conference registration is available on PSCA’s conference website.  PSCA members are eligible for a special discounted registration rate.