PSCA’s 2021 401(k) Day Campaign

Refocus, Revive, and Reset with PSCA’s New 401(k) Day® Campaign
A bingo game provides financial wellness materials in a fun and encouraging way.

The Plan Sponsor Council of America (PSCA) has launched a new campaign to help plan participants take a moment to focus on their finances in a fun and engaging way. PSCA, part of the American Retirement Association (ARA), is the leading association for defined contribution plan sponsors in the U.S.

The Friday after Labor Day has been designated 401(k) Day – a day to focus on retirement planning and preparation. This year’s education campaign features three bingo cards, each centered on one of the three “Rs” of the campaign and providing a list of tasks and items to consider on topics ranging from budgeting to debt, credit, and of course saving in your workplace retirement plan.

“Let’s face it, retirement savings has not been top-of-mind for most employees during the last 18 months of juggling pandemic-related concerns and a myriad of other priorities,” said Will Hansen, PSCA’s executive director. “This campaign is designed to provide a fun and quick way for participants to take a moment to consider their financial futures. Though it may not seem to be a pressing concern at the moment, their future selves will be glad they took a moment to ensure their finances are on track to a secure retirement.”

All materials are available on PSCA’s website and can be downloaded free of charge to use for the upcoming 401(k) day on September 10th, or for use later in the year. The resources can be customized with a company logo, plan name and the plan’s contact information. Past campaigns are also available to PSCA members at www.psca.org/401kday. However you choose to celebrate 401(k) Day this year, be sure to tweet photos including the hashtag #401kday, tagging us at @PSCA401k, as well as share them with us on LinkedIn.

“After such a challenging year and a half focusing on the pandemic, we thought it would be helpful to provide resources to help employees take care of their finances,” said Tobi Davis, PSCA’s director of operations. “By leveraging tools PSCA has developed over the years, plus new tools and resources, we created a campaign that is entertaining and educational to help employees evaluate their finances and their retirement savings.”