PSCA has been providing annual 401(k)/403(b) Day materials to its member companies for many years, and companies that have used the materials have experienced positive outcomes. Promoting your plans with this free member benefit program helps break through the daily clutter and gets people to think about retirement in a different way.
In the past, 401(k) Day was celebrated the Friday after Labor Day, to play off the concept that "you start the week with Labor Day and end the week with Retirement." However, as more people think of saving in a retirement plan as NOT being just for retirement, we wanted to expand the campaign's usability. Additionally, many younger people are not even thinking about retirement at all, but are saving to pay down debt, buy a house or fund future obligations. Therefore, we now make every day 401(k)/403(b) Day. This allows plan sponsors to choose the best time to promote their organizations' plans to align with their communication strategies.
This year's campaign will build on the 2015 campaign, focusing on financial wellness. New materials will be added later in 2016.
We are providing materials that can be used in a weeklong financial wellness campaign, covering a new topic each day that will help participants get to a financially secure place in retirement. Alternatively, you may choose to roll out the whole campaign on the one day you set aside to be your company's 401(k) or 403(b) Day or spread the campaign throughout the year; whatever works best for your company. The campaign could also be done completely electronically and participants can learn at their own pace. The campaign provides e-mail banners and a link to a participant portal and employees can do all 5 steps, or just the ones most applicable to them.
The "5 Ways for a Secure Retirement" materials focus on Budgeting, Spending, Saving, Planning, and Sharing. Each topical area includes a variety of resources for your participants.
Please click here to access the 2015 promotional materials and participant portal.
PSCA thanks Financial Finesse and Voya for their contributions of materials and creative images for the 2015 campaign.
2014: Two Campaigns:
Great Moments in Retirement History
Pique your employees' interest in learning more about your retirement plan by using a little bit of humor.
Bright colors and thought-provoking chunks of information call attention to why an employee should save.
2012: Dream like a Kid!
Nostalgic kid-themed images, with taglines including "Pedal to the Metal" and "Up, Up & Away"
2011: Food for Thought
Brightly colored presentation of food-themed analagies
2010: Taking you There
GPS/road map theme to show the journey to retirement
2009: Making Wise Choices
Wellness theme linking lifestyle and investment decisions
2008: You're in Control
Patterned after popular TV shows, segmented for three demographic groups: baby boomer (CSI style), Gen X (Simpsons style) and Gen Y (American Idol style), plus a Mythbusters quiz