PSCA has been providing annual 401(k)/403(b) Day materials to its member companies for many years, and companies that have used the materials have experienced positive outcomes. Promoting your plans with this free member benefit program helps break through the daily clutter and gets people to think about retirement in a different way.
In the past, 401(k) Day was celebrated the Friday after Labor Day, to play off the concept that "you start the week with Labor Day and end the week with Retirement." However, as more people think of saving in a retirement plan as NOT being just for retirement, we wanted to expand the campaign's usability. Additionally, many younger people are not even thinking about retirement at all, but are saving to pay down debt, buy a house or fund future obligations. Therefore, we now make every day 401(k)/403(b) day. This allows plan sponsors to choose the best time to promote their organizations' plans to align with their communication strategies.
This year the annual campaign has TWO theme options from which to choose to help you increase participant awareness and appreciation for your retirement plan.
Option 1: Great Moments in Retirement History
Pique your employees' interest in learning more about your retirement plan by using a little bit of humor. From prehistoric times to landing on the moon, the need for a retirement plan has always been there.
Option 2: Infographic style
Bright colors and thought-provoking chunks of information call attention to why an employee should save and how he/she can save even more.
Both full campaigns are available at: http://www.psca.org/401kDay_2014
2012: Dream like a Kid!
Nostalgic kid-themed images, with taglines including "Pedal to the Metal" and "Up, Up & Away"
2011: Food for Thought
Brightly colored presentation of food-themed analagies
2010: Taking you There
GPS/road map theme to show the journey to retirement
2009: Making Wise Choices
Wellness theme linking lifestyle and investment decisions
2008: You're in Control
Patterned after popular TV shows, segmented for three demographic groups: baby boomer (CSI style), Gen X (Simpsons style) and Gen Y (American Idol style), plus a Mythbusters quiz